The reason channel management is painful is that it is a synchronisation problem pretending to be a sales problem.
A stand-alone channel manager keeps several systems agreeing about one set of rooms, and every disagreement becomes an overbooking or an empty night. Ripple will distribute from the record that already holds the reservations, so a sale on any channel and a sale at the desk draw on the same availability.
What distribution will cover.
Mapped once, then kept in step with the calendar you already manage.
- Availability and restrictions
- Open and closed dates, minimum stays and arrival rules sent from the Ripple calendar.
- Rates by plan
- The rate plans you choose to sell on each channel, priced from the same plans the desk uses.
- Bookings in
- New, modified and cancelled channel bookings arriving as Ripple reservations.
- Mapping
- Room types and rate plans mapped to each channel once, and reused from then on.
- Connection health
- Each channel’s status in one view, with anything that needs attention surfaced for the team.
- Booking review
- A channel booking that cannot be placed automatically is held for review rather than lost.
Reach without giving up the direct channel.
Distribution widens reach; your own website keeps the margin. Both sell the same rooms, so a guest who found you on a channel can return to book direct, and your booking engine never competes with a stale copy of your own availability.
Distribution questions.
Which channels will I be able to sell on?
Distribution will connect to online travel agencies. When it launches, we will confirm which channels are available for your property, and how they are set up, as part of onboarding.
Do my direct bookings change?
No. Your website and booking engine keep selling commission-free from the same inventory; distribution adds channels alongside them.
What happens when a channel booking is modified or cancelled?
The change will arrive against the same Ripple reservation, so the board, the folio and availability follow it.