Most independent hotels already have a website. What they do not have is a booking path that does not lose people.
A guest reads about the property on one site, clicks Book, and lands somewhere that looks different, asks for the dates again, and shows availability that came from a different system an hour ago. Every one of those is a place to leave. When the site and the inventory are the same product there is no handover to lose them at.
From a search to a stay on the board.
Four steps, and no system boundary in any of them.
The guest finds the property
Your site, published from Ripple, describing the rooms and the property as you want them described.
They see what is genuinely free
Availability and price come from the same rates and inventory the desk maintains, so what is offered is what exists.
They book and pay
The booking takes the room out of availability and the deposit is recorded against the folio at the moment it is taken.
It is a reservation
Not a notification of one. The stay is on the board, in the arrivals list and on the guest record, without anyone re-keying it.
One inventory, sold in your own name.
The rate plan you set for the season prices the booking engine. The restrictions you set apply to it. There is no second place to update and no window where the two disagree.
- Rates and restrictions defined once and applied to direct sales
- Availability derived from the stays that exist, not a maintained count
- Deposits and pre-payments recorded against the stay as they are taken

