RippleThe best CRM data a hotel has is the stay itself.
Every stay in Ripple builds a guest profile: stay history, preferences, notes, tags and consents, with duplicates detected and merged so one guest stays one record. Companies and travel agencies are accounts of their own, linked to the reservations they bring. The CRM is designed around that record, rather than fed by exports into a separate tool.
What Ripple CRM brings.
The relationship work a hotel team does every week, in the same system as the stays it produces.
- Guest profiles
- Stay history, preferences, notes, tags and consents, with duplicates detected and merged.
- Company and agency accounts
- Accounts with their negotiated rates, linked to the reservations and groups they bring.
- Website enquiries
- Enquiries from your website arrive in one queue, routed to reservations, sales or guest relations, then assigned, answered and closed — or turned into a booking.
- Complaints and guest requests
- Complaints assigned, escalated and closed with a written resolution; guest requests sorted by the request types you set.
- Contacts and follow-ups
- The people at the companies and agencies you work with: added and edited, set as the main contact, linked to a guest profile, marked as left or archived. Calls and meetings recorded in contact history, a change history of edits, and follow-ups created and completed.
- Sales pipelineComing soon
- Group, corporate and event enquiries tracked through stages from first contact to confirmed business.
- SegmentsComing soon
- Guest lists drawn from real stay history and preferences, for recognition and outreach.
- ImportsComing soon
- Contacts and accounts brought in from spreadsheets and existing tools.
From enquiry to repeat business.
One relationship, followed all the way through.
An enquiry arrives
A call or a website enquiry becomes an opportunity, linked to its company and contact.
The team follows up
Activities and tasks keep the proposal moving, with an owner for every next step.
The business is won
The opportunity becomes a group or reservation, at the negotiated rate already on the account.
The stay is recorded
Stays, spend and preferences flow back to the guest and the company automatically.
They come back
Segments and follow-ups turn a good stay into the next booking.